How to Re‑Engage Dormant or Inactive Leads with Win‑Back Sequences

Overview
Bring cold leads back to life by automatically detecting inactivity and launching a targeted “Win‑Back” email series.

Steps

1. Create a new workflow and set the trigger to Time Since Last Activity (e.g. 30 days).

2. Add a Conditional Split to check if Lead Score is above a threshold (focus on your best cold leads).

3. For the true branch, schedule a Win‑Back Email 1 with a special offer or relevant content.

4. Add delays and subsequent emails (e.g. 3 days later → Win‑Back Email 2, 5 days later → Final Reminder).

5. In the false branch (low‑score cold leads), either end the workflow or move them to a low‑touch drip.

Tips

• Use compelling subject lines like “We Miss You, {{first_name}}” to reawaken interest.

• Monitor open and click rates—cut losses early if engagement remains flat.

• Tag win‑back leads who re‑engage so you can analyze what offer worked.