Embedding QR Codes into Marketing Materials

Overview
Learn best practices for placing QR Codes in brochures, posters, emails, and websites.

Steps

1. Download the QR in the appropriate format (SVG for print, PNG for digital).

2. For print: insert into design software, maintain at least 1″ (2.5 cm) physical size.

3. For web: upload image to your CMS and insert into pages or emails.

4. Test scan across devices and lighting conditions.

Tips

• Always include a short call‑to‑action (“Scan to Register”).

• Leave white space around the code (at least 4× its width).

Troubleshooting

• Unscannable in print? Increase physical size or margin.

• Blurry on web? Use vector (SVG) or high‑res PNG.