Assigning Weights, Decay & Thresholds

Overview:
Fine‑tune your model by adding score decay (to reduce points over time) and setting thresholds for “Warm” and “Hot” statuses.

Steps:

1. In your scoring model, click Advanced Settings.

2. Enable Score Decay and set the decay period (e.g., subtract points after 60 days).

3. Define Thresholds (e.g., 0–24 = Cold, 25–49 = Warm, ≥50 = Hot).

4. Save and apply to update all lead scores.

Tips & Best Practices:

• Use decay to keep your list fresh—older interactions become less relevant.

• Test different thresholds on a sample segment before full rollout.

• Communicate threshold definitions clearly to your sales team.

Troubleshooting / FAQs:

• Q: Scores dropped unexpectedly?
  A: Verify your decay settings—decay runs nightly and subtracts points automatically.

• Q: Thresholds aren’t categorizing leads?
  A: Ensure your thresholds cover the full score range without gaps or overlaps.