Overview:
Email sequences let you automate follow‑up emails based on lead behavior—opens, clicks, or replies—right inside your nurturing workflows.
Steps:
In your workflow, add an Email Sequence action.
Upload or select an existing sequence (set of emails).
Define branching rules (e.g., “If clicked link, move to Sequence B”).
Set delays between sequence steps.
Activate and monitor sequence performance.
Tips & Best Practices:
Segment sequences by lead interest (e.g., product A vs. product B).
Use clear subject lines and track open/click rates.
Pause or remove leads from sequences when they convert.
Troubleshooting / FAQs:
Q: Sequence emails aren’t sending.
A: Verify that the sequence is Active and that leads are enrolled in the workflow.
Q: Leads are stuck in a sequence.
A: Check if they unsubscribed or if a branching condition halted progress.