Overview:
Understanding how many of your qualified leads actually turn into deals—and how quickly—helps you spot bottlenecks in your sales process and optimize for better results.
Steps:
Go to Reports → Sales Performance (or Analytics → Conversion Reports).
Select the Lead‑to‑Deal Conversion report.
Choose your Date Range and any Filters (e.g., by Lead Source, Owner, Pipeline).
Review key metrics:
Conversion Rate: % of leads converted to deals
Average Time to Convert: days between lead creation and deal conversion
Deal Win Rate: % of converted deals that closed won
Drill into charts or tables to see breakdowns by source, rep, or time period.
Export the data as CSV or PDF for deeper analysis or sharing.
Tips & Best Practices:
Benchmark Regularly: Compare current conversion rates against past periods to spot trends.
Segment Your Data: Break out metrics by lead source (e.g., Web Forms vs. Events) to focus on your highest‑performing channels.
Set Alerts: Create an alert or dashboard widget for when conversion rates dip below a threshold.
Align with Revenue Goals: Tie conversion metrics to revenue targets so you can forecast how many new leads you need.
Troubleshooting / FAQs:
Report shows zero conversions:
Verify that leads have been correctly converted to deals (check that “Converted” flag or deal records exist).
Ensure your date range covers the period when conversions occurred.
Metrics seem inaccurate or inflated:
Confirm that your definition of “Converted” matches the report’s settings (e.g., only count deals moved to a specific stage).
Check for duplicate lead records that may be inflating lead counts.
I can’t find the Conversion report:
Make sure your role has permission to view sales analytics.
If the report isn’t enabled, ask your admin to activate it under Settings → Reports & Dashboards.